90-Day Roadmap (Validation Sprint)
🎯Objective
In 90 days, go from zero to a live, content-rich, instrumented Shopify store with a growing waitlist, then read the Go-No-Go-Decision-Framework Gate 1 — all before importing inventory.
📝Cadence
Dates anchored to start 2026-06-05. Times are effort-ordered, not rigid. SEO is slow; the goal of 90 days is to build the asset and seed rankings, not to fully rank (that's months 3–6).
Phase 0 — Foundations · Weeks 1–2 (Jun 5 – Jun 18)
☑️Brand + infrastructure
- Finalize name (validate Brand-Identity) + buy domain (Porkbun)
- Shopify dev store; pick + customize theme
- Logo + basic visual identity (Figma)
- Wire GA4, Search Console, Clarity, Klaviyo
- Set up "Notify me / waitlist" mechanic on product pages
Phase 1 — Content foundation · Weeks 3–4 (Jun 19 – Jul 2)
☑️Publish the core site
- All
06-Website-Pageslive: Homepage, How-It-Works, FAQ, Sizing-Guide, Care-Instructions, About-Us, Shipping-and-Returns - Product pages from Product-Page-Template (in "launching soon" mode)
- Publish 2 pillar articles from Content-Calendar
- On-page SEO pass (Technical-SEO-Checklist)
- Submit sitemap to GSC
Phase 2 — Content velocity · Weeks 5–8 (Jul 3 – Jul 30)
☑️Build topical authority
- Publish 2 articles/week (cluster content supporting pillars)
- Internal linking pass (every article links to pillar + product)
- Start light Instagram/TikTok presence (awareness + backlink/social signal)
- First Klaviyo nurture + survey to waitlist
- Begin basic backlink outreach (local directories, niche blogs)
Phase 3 — Measure & decide · Weeks 9–12 (Jul 31 – Aug 27)
☑️Read the signal
- Continue 1–2 articles/week
- Week 12: compile the Go-No-Go-Decision-Framework Gate-1 scorecard
- (Optional) run a small paid smoke test for a faster demand read
- Decision: Go (small import) · Iterate · or No-Go
What success at Day 90 looks like
✅Realistic targets (leading indicators)
- 15–25 articles + all core pages published and indexed
- GSC impressions trending up (the early proof SEO is catching)
- First handful of long-tail keywords ranking
- 100–300+ waitlist signups with survey data on size/flow/price
- A clear, evidence-based Go/Iterate/No-Go call — inventory spend still at zero
⚠️What NOT to expect by Day 90
Page-1 rankings for competitive head terms, thousands of daily visitors, or a finished verdict on $1M. SEO compounds over 6–12 months. 90 days builds the asset and reads the trend.
Related
SEO-First-Validation-Plan · Content-Calendar · Go-No-Go-Decision-Framework · Technical-SEO-Checklist