UnderX Period underwear · Pakistan · review build

Technical SEO Checklist (Shopify)

🎯Get the foundation right once, then content compounds. Mobile-first because PK traffic is overwhelmingly mobile.

Foundations

☑️To-do
  • Custom domain on HTTPS, www/non-www canonical chosen
  • Google Search Console verified + sitemap.xml submitted
  • GA4 installed + key events (notify-me, add-to-cart, scroll)
  • Bing Webmaster Tools (bonus)
  • robots.txt sane (Shopify default ok; don't block important paths)
  • Clean, readable URLs (/products/period-underwear-starter-set)

On-page (every page)

☑️To-do
  • One primary keyword per page (from Keyword-Research)
  • Title tag (≤60 chars) with keyword + brand
  • Meta description (≤155 chars), benefit + CTA
  • Single H1 = primary keyword (natural)
  • Logical H2/H3 structure
  • Keyword in first 100 words
  • Descriptive image alt text
  • Internal links to pillar + product (SEO-Strategy)
  • No thin/duplicate content

Structured data (schema)

☑️To-do
  • Product schema (price, availability, rating) on product pages
  • FAQPage schema on FAQ + product FAQ blocks
  • Article schema on blog posts
  • BreadcrumbList sitewide
  • Organization + logo

Performance (Core Web Vitals)

☑️To-do
  • Fast, lightweight theme; defer non-critical JS
  • Compress + lazy-load images (WebP)
  • LCP < 2.5s, CLS < 0.1, INP good — test on 3G/mobile (PK reality)
  • Minimize apps that inject heavy scripts

Mobile

☑️To-do
  • Mobile-first layout, tap targets, sticky CTA
  • Readable without zoom; fast on mid-range Android

Indexation & housekeeping

☑️To-do
  • Canonical tags correct (avoid variant/collection duplication)
  • 404s → useful page; set up redirects for changed URLs
  • Pagination/filters not creating crawl traps
  • Submit new content for indexing in GSC

Local / PK signals

☑️To-do
  • City + "cash on delivery" terms in relevant copy (Keyword-Research)
  • Google Business Profile (if any physical presence)
  • PKR pricing + local trust badges visible

Ongoing monitoring

☑️To-do
  • Weekly: GSC impressions/clicks/position trend
  • Monthly: top pages, queries, CTR optimization
  • Track Core Web Vitals report in GSC
  • Feed signals into Go-No-Go-Decision-Framework

Related

SEO-Strategy · Keyword-Research · Content-Calendar · Pages-MOC