Product Catalog — Launch Lineup
🎯Keep the launch range lean (validate, don't sprawl). Expand styles only after Gate 2 (<a href="/Go-No-Go-Decision-Framework.html">Go-No-Go-Decision-Framework</a>).
Launch SKUs (proposed)
| SKU | Product | Style | Absorbency | Pack | Purpose |
|---|---|---|---|---|---|
| UX-START-5 | Starter Set ⭐ | Brief/Bikini | Mixed | 5 | Hero AOV driver |
| UX-SINGLE | Single Pair | Brief/Bikini | Choose | 1 | Low-risk trial / entry |
| UX-3PK | 3-Pack | Brief/Bikini | Choose | 3 | Mid bundle |
| UX-7PK | Full Cycle Set | Brief/Bikini | Mixed | 7 | Heavy-flow / max AOV |
| UX-NIGHT | Overnight Pair | High-waist | Overnight | 1 / 2 | Overnight upsell |
| UX-TEEN | Teen Pair/Set | Bikini | Light/Reg | 1 / 3 | Persona Sana |
Absorbency system (simple, 4 tiers)
| Tier | Holds ~ | Use |
|---|---|---|
| Light | 1 pad | Spotting, backup, light days |
| Regular | 2 pads | Normal days |
| Heavy | 3–4 pads | Heavy days |
| Overnight | 4+ pads | Sleeping, very heavy |
💡Lead with the Starter Set (5)
Because a full cycle needs 4–7 pairs, the natural purchase is a set — this is what makes the AOV math work. Single pair exists only as a low-risk entry that we upsell to a set.
Style roadmap (post-validation)
Bikini · Brief · High-waist · Boyshort · Seamless · Teen · Postpartum. Start with Brief + Bikini only.
Cross-sell / add-ons
- Wash bag (protects fabric, raises AOV)
- Reusable liners (lighter days)
- Travel pouch
Product specs to lock (with supplier)
☑️To-do
- Exact fabric blend (bamboo/cotton %) + PFAS-free certification
- Verified absorbency per tier (ml) + relatable "= X pads" claim
- Real size chart (Sizing-Guide)
- Colours (start with black + nude — safe, practical, hide stains)
- Wash durability (claimed lifespan)
- MOQ, unit cost, lead time (Sourcing-and-Import)
Pricing
See Pricing-Strategy and Unit-Economics.
Related
Product-Page-Template · Pricing-Strategy · Unit-Economics · Sourcing-and-Import · Sizing-Guide