Content Calendar — 6-Month Plan
🎯The publishing engine
Pillars first (authority hubs), then 2 cluster articles/week feeding them. Every article links up to its pillar and down/over to a product. This is how we build topical authority and the SEO moat (SEO-Strategy).
Pillars (build first — weeks 3–6)
| # | Pillar | Primary keyword | Status |
|---|---|---|---|
| P1 | What Is Period Underwear & How Does It Work? | what is period underwear | ✍️ drafted |
| P2 | Period Underwear in Pakistan: The Complete Guide | period underwear pakistan | ✍️ drafted |
| P3 | Period Underwear vs Pads: Cost & Comfort | period underwear vs pads | ✍️ drafted |
Cluster articles (weeks 5–24, ~2/week)
| Article | Primary keyword | Pillar | Persona |
|---|---|---|---|
| Are period panties safe & hygienic? | are period panties safe | P1 | Sana |
| How to wash period underwear (step-by-step) | how to wash period underwear | P1 | all |
| How many period underwear do I need? | how many period underwear | P1 | all |
| Period underwear price in Pakistan (2026 guide) | period underwear price pakistan | P2 | Areeba |
| Where to buy period underwear in Pakistan | buy period underwear pakistan | P2 | Areeba |
| Period underwear with cash on delivery in Pakistan | period underwear cash on delivery | P2 | Areeba |
| Best period underwear for heavy flow | period underwear heavy flow | P3 | Areeba |
| Best period underwear for overnight | period underwear overnight | P3 | all |
| Period underwear for teenagers / first period | period underwear for teens | P1 | Sana |
| How to stop period leaks at night | stop period leaks at night | P3 | all |
| Period underwear vs menstrual cup | period underwear vs cup | P3 | Mahnoor |
| Is period underwear worth it? | are period panties worth it | P3 | Areeba |
| Postpartum underwear: what to know | postpartum underwear | P1 | Hira |
| Period products comparison (pads/tampons/cup/underwear) | menstrual products comparison | P1 | all |
| Period underwear myths, busted | period underwear myths | P1 | all |
| How to talk to your daughter about periods | talk to daughter about periods | P1 | Sana |
| Period underwear for school: a parent's guide | period protection for school | P2 | Sana |
| PFAS-free period underwear: why it matters | pfas free period underwear | P1 | all |
| Roman Urdu: period underwear kya hota hai? | period underwear kya hota hai | P1 | all |
| Saving money on periods in Pakistan | period cost pakistan | P3 | all |
💡Bilingual sub-cluster
Create Roman Urdu / Urdu versions of the top education articles — often lower competition. Test impressions in GSC and expand if they catch.
Cadence
| Weeks | Output |
|---|---|
| 3–4 | 3 pillars + core pages |
| 5–8 | 2 cluster articles/week (8) |
| 9–16 | 2/week (16) |
| 17–24 | 1–2/week + refresh/optimize top performers |
Per-article workflow
☑️To-do
- Keyword + intent confirmed (Keyword-Research)
- Outline (answer the query fully, better than anyone ranking)
- Draft in brand voice (Messaging-and-Voice)
- On-page SEO (Technical-SEO-Checklist)
- Internal links: pillar + product + 2 siblings
- Image(s) + alt text
- Publish + request indexing in GSC
- Add to tracking; revisit/refresh at 8–12 weeks
Related
SEO-Strategy · Keyword-Research · Blog-MOC · Technical-SEO-Checklist · 90-Day-Roadmap