Website Pages — Map
🎯What this folder is
Publish-ready copy for every page of the UnderX storefront. Written to drop into Shopify at go-live with minimal edits. During validation, product pages run in "Launching soon — notify me" mode (no checkout) per SEO-First-Validation-Plan.
Core store pages
- Homepage — the storefront landing page
- Product-Page-Template — reusable product page structure + sample copy
- How-It-Works — education + conversion
- FAQ — objection handling
- Sizing-Guide — reduce returns
- Care-Instructions — reduce returns + reassure
- About-Us — trust + founder story
- Shipping-and-Returns — COD, delivery, discreet packaging, returns
Page → SEO mapping
| Page | Primary keyword | Intent |
|---|---|---|
| Homepage | period underwear pakistan | brand/buyer |
| Product/collection | period panties price pakistan | buyer |
| How It Works | how does period underwear work | info→commercial |
| FAQ | are period panties safe / hygienic | info/trust |
| Sizing Guide | period underwear size guide | support |
| About | (brand) | trust |
Conversion checklist for every page
☑️To-do
- Clear single primary CTA (Notify me / Shop)
- Trust signals visible (PFAS-free, discreet delivery, COD, guarantee)
- Mobile-first layout (PK is mobile-dominant)
- Savings message present
- Internal links to guides + products
- Schema markup (Technical-SEO-Checklist)
Related
SEO-Strategy · Messaging-and-Voice · Product-Catalog · Technical-SEO-Checklist